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The Campbell’s Let’s Can Hunger  Challenge, sponsored by Campbell Soup Company, is a comprehensive hunger challenge including: raising awareness, translating awareness to action in the form of urgent hunger relief and empowering those in need to defeat the cycle of hunger.

Through this initiative, SIFE teams in Canada, Mexico, and the USA will:

• Successfully develop and execute an integrated marketing campaign to raise awareness about the issue of hunger
• Translate awareness into action by energizing the community and sustaining increased levels of giving to those in urgent need, as demonstrated by non-perishable food and/or fund donations collected
• Transfer knowledge, skills or resources to successfully empower individuals and/or families to defeat the cycle of hunger